15 % increase in Swedish e-commerce

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E-commerce in Sweden continues to have a growth rate of around 15 percent. This according to E-barometern for the second quarter.
This means that Swedish e-commerce will reach 42.5 billion SEK in turnover in 2014.
Toys, building trade and sports increase the most – while the retail fashion is affected by international competition.

In the second quarter, growth was strongest for children articles / toys (38 percent), building materials (28 percent), and sports and leisure products (16 percent) according to E-barometer from Swedish Digital Trade and PostNord in cooperation with HUI Research.
Of the major sectors, growth remained strongest for consumer electronics, whose sales rose 13 percent.
Clothes/shoes had once again a much slower rate than before, 2 percent, which is probably mainly due to increased competition from foreign players.
70 percent of the consumers bought something online in the quarter. Of these, 11 percent shopped online with their cell phone and 32 percent shopped online from foreign sites. 27 percent of all e-commerce-related shipments to consumers in Sweden came from abroad.