American coffee and baked goods chain, Dunkin ‘Donuts, will within five years have established up to 50 units throughout Sweden.
The first will open in Stockholm this autumn.
The Swedish management team have links to ÖoB, Biltema, ICA and IKEA.
Swedish Dunkin ‘Donuts establishes through a master franchise agreement with Coffee & Brands Sweden AB, which will operate all units in-house.
Coffee & Brands Sweden is owned by Oskar Svensson, Johan Sjöhagra and Tommy Svensson coming from Runsvengruppen (ÖoB), Biltema, ICA, IKEA and Walt Disney. Tommy Svensson has been appointed CEO.
“Sweden has a rich coffee tradition and is among the top countries in the world for coffee consumption, so we are very pleased to announce Dunkin’ Donuts’ upcoming entry into the market. With the current trend among Swedes to “fika” and eat out more and more is our focus right in time. With such experienced business people in management who all have extensive experience in the consumer market, we are confident that the establishments will be in the high rate as planned”, said Paul Twohig , CEO of Dunkin ‘Donuts in the U.S. and Canada in a press release on Thursday.
The product range will be supplemented by some Swedish varieties of coffee and lunch menus.
“We believe there are many Swedes who will recognize our concept and be pleasantly surprised when it now comes to Sweden. Our offer will contain DDSMART which is an assortment of a nutritional and health profile, says Tommy Svensson, CEO.
Dunkin’ Donuts currently has nearly 11,000 restaurants in 33 countries around the world, including more than 125 locations across Europe in Bulgaria, Germany, Russia, Spain and the United Kingdom.