Dunkin Donuts are rollin’ out caférestaurants in Sweden and Denmark.
Now the American brand officially announces that Finland and Norway are in the pipeline – looking for local franchise partners.
20-25 restaurants is the goal in both countries.
The planned expansion is part of the global growth strategy of Dunkin’ Donuts, in which Europe has been identified as a key growth area, the American chain says.
Last year, Dunkin’ Donuts entered Sweden as the first Nordic country. The establishing is limited to bakery logistics points, Swedish franchise CEO Tommy Svensson explained. But after Stockholm area, Malmö area is said to open next year.
He also stated that Dunkin’ Donuts targeted whole Nordics.
Copenhagen recently got its first cafe at the central station in Copenhagen. If keeping the same speed, Norway and Finland’s first units might open next year.
”Norway has a large coffee culture and consumption patterns that will be important for us,” says Deputy President Jeremy Vitaro in the international division of Dunkin ‘Brands to Dagens Naeringsliv.
The initial emphasis in Finland is on the Helsinki region. Helsinki Times writes that Dunkin’ Donuts also states that the partner should have a sound financial background, an understanding of the local customer base and a track record of success in the restaurant sector.
Arnolds, an existing Finnish doughnut chain, says it is not concerned about the imminent foray of its American rival into Finland.
“Our chocolate topping, for example, has been made from genuine Belgian chocolate. I know that Dunkin’ Donuts does not use chocolate”, founder and managing director Jussi Laurila tells Helsinki times.