Åhléns introduces package of new brands when launching new home department

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On Thursday, department store flagship Åhlens City Stockholm launches the first stage of a new home department totaling the 3600 square meters on the second floor of the department store.

165 brands will be on the shelves, many of them new to the chain.



In the first stage, the departments for Kitchen & Table and Glass & Porcelain are ready to open.

The new floor will offer a shopping experience inspired the focus and home furnishings from a total of about 165 brands, which are presented in a home environment.

New Brands in the first phase will be among Riedel, Laguiole, Tokyo design, Mikaela Willers, Gerbera, Klässbol, Rif Design, Sthal, Marlux, Bungalow and Iris Crafts. Other new investments include a show-kitchen with guest chefs, personal shoppers for interior as well as a service for home delivery of furniture.

”Our target audience is in the middle of life with family and career, and they want everything for the home under one roof. They see the home as a reflection of their personality and decorate with a mix of Scandinavian and international, old and new, cheap and expensive – and renews itself clearly on the season and trends. Åhlens plays an important role as we offer our customers inspiration and a modern amenities in different price ranges,” says Daniel Karlsson, store manager Åhléns City in Stockholm.

The opening of the home department will take place in two stages, the  second on August 27 when the entire home planet is ready. On the same floor is already restaurant Sally Voltaire & Sisters and tourist information.

New Brands floor 2 Åhlens City Stockholm – April 2015:
Kitchen & Table: Riedel, Pulltex, Tokyo design, Mikaela Willers, Gerbera, Rif Design, Sthal, Manses Design, Kinto, Marlux, LSA, Kilner, Gefu, Isi, Biobu, Nacht Mann, Pimpernel, Robert Welch, Årytray, Moha, The Owl & Eggen
Knives: KAI, Laguiole, Tamahagene, Yaxell, MAC, Zanmai
Kitchen Textiles: Littlephant, Bungalow, Scandinavian Design Factory, Klässbols, Frösö Handtryck
Organize / Clean up: Iris Crafts
Trademarks Decorating Level 2 Åhlens City Stockholm – April 2015:
Aga Gas, Alfi, Almedahl, Anna Viktoria, Arabia, Arne Jacobsen, Ballograf, Bamix, Bastian, Bialetti, Bigso, Biobu, Birkmann, Bodum, Bosch, Brabantia, Wide Meijer, Broste, Bungalow, Burde, Cartwright & Butler, Chef’n , Cookut, Cullisse, Dalla Piazza, De Buyer, Design House, Design brokers, Dualit, Dybdahl, Ecojot, Epicurean, Eva Solo, Ferm Living, Filofax, Fiskars Flame Boy, Frösö Handtryck, Full Circle, Färnäs Handicrafts, Gefu, Gense, George Jensen, Gerbera, GLC, Glimra, Global, Gustavsberg, Hackman, Heaven, Holmegaard, Höganäs, Iittala, Iris Crafts, Isi, Joseph Joseph, KAI, Kay Bojesen, K-fab, Kilner, Kinto, Kitchenaid, Klong, Klässbol Linneväveri , Kosta Boda, Kyocera, L Bormioli, Laguiole, Le Creuset, Lekue, Lion Sabatier, Littlephant, LSA, MAC knives, Magimix, Marimekko, Marlux, Mateus, Mauviel, Maze, Melitta, Microplane, Mikaela Willers, Mingle, Mino Sharp, Moha , Moccamaster, Moleskine, Muji, Manses Design, Nacht Mann, Nemox, Nespresso, Breville, Opinel, Oriva, Orrefors, Paperme, Papermix, Paperstyle, Patisse, Peugeot, Pillivuyt, Pimpernel, Porsche, Pulltex, Pyrex, Riedel, Rif Design, Rig-term, Robert Welch, Ronneby use, Rosendahl, Rosti, Pipe, Rorstrand, Sagaform, Satake, Scan, Home, Scandinavian Design Factory, Scanpan, Sebastian, Skultuna, Spode, Staub, Stelton, String, Sthal, T Town Talk , Tamahagene, Tefal, The Fine Cheese Co., Tokyo design, Tovolo, Typhoon, The Owl & Eggen, Umbra, Watt & Wick, Victorinox, WMF, Wonderwall, Yankee Candle, Yaxell, Ylva Sharp, Zanmai, Zassenhaus, Zyliss, Årytray.