Åhlens takes a grip on the sound concept.
Now, it will sound the same in all 70 Åhlens department stores in the future.
Department store chain Åhlens announces a cooperation regarding the current audio and music content to Sweden’s Åhléns department stores.
”We have been looking for a global partner who can help us with sound design at both the conceptual and the practical level, says Marketing Manager Lina Söderqvist.
Lexter Sound design has previously helped Åhlens with sound composition of the department stores and will now add sound to the customer experience of all 70 stores.
Previous assignments that Lexter conducted for Åhléns has included the sound concept of the departments Beauty, Child, Home and Sports & Balance. Even restaurants Sally Voltaire & Systrar and Pane Fresco and the Café å lait has got elaborate sound concepts to create atmosphere, and follow the customer flow during the day.
”It is fun and challenging with so conscious clients such as Åhléns. Correctly implemented sound design enhances the experience and influences the purchasing patterns of consumers. Trading begins to get their eyes to the power of sound and we see a steadily increasing demand for our services,” says Margareta Andersson, CEO at Lexter, in a press release.