Åhlens to replace its own cafe concept with Joe & the Juice

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Åhlens drops its own cafe concept at several department stores and initiates collaboration with juice and coffee shop chain Joe & the Juice.

Joe & the Juice is said to improve the experience of selected Åhléns department stores from June, 2016.

“We are experiencing strong demand for healthy options from our customers and Joe & the Juice has a clear and popular brand with the right niche, which we believe meets our customers’ expectations and become a new and modern complement to our offering,” says Stefan Danieli, acting president Åhléns.

In connection with Joe & the Juice opening in select department stores, Åhlens former cafe concept Cafe Å lait closes. The first store will be in June at Åhléns City Stockholm, followed by Åhlens Östermalmstorg in July and at Åhléns in Uppsala in August.

“We are so proud to work with a well-known icon Swedish company Åhléns. We have great experience in creating a modern, energetic and inspiring environment in this type of partnership and look forward to doing the same with Åhléns, “says Kaspar Basse CEO Joe & the Juice.