Apple has found the location of its flagship store in Stockholm.
The City of Stockholm is expected to provide the electronics giant permission to build a fully transparent store in Kungsträdgården, the large park in Stockholm city.
“Stockholm is a fantastic city of innovation and we feel a great honor to have the opportunity to contribute to society there,” said Apple’s sales manager Angela Ahrendts to newspaper Expressen.
Apple is known for the architecture around its stores – and especially the flagships that contain large elements of glass are often placed in the middle of the tourist routes, like on Fifth Avenue in New York or in Covent Garden in London.
Expressen writes that advanced discussions between Stockholm and Apple is now expected to give the US company the right to build in Kungsträdgården.
Apple hopes to have the store in place within two years, but these are complex processes as the store will change the atmosphere of Stockholm.
Angela Ahrendts says that the store in Stockholm will receive the same kind of appeal as the glass cube on Fifth Avenue.
According to materials Expressen able to take part of the store should be placed closest to Harbour Street, at the northern end of Kungsträdgården where TGI Friday’s is located today.
The design was developed together with Forster and Partners and the facade will be entirely of glass so bypassers will be able to see the rest of Kungsträdgården through the building.
In connection with the new flagship store outdoor locations with café tables will be built and the feeling around the adjacent fountain will be of an amphitheater.
The shop will also be powered entirely by renewable energy, according to Apple.
Stockholm’s Finance Commissioner, Karin Wanngård (S), said in a written reply to Expressen that she is happy to see Apple grow in Sweden.
– It demonstrates our attractiveness to global players want to be associated with Stockholm, she says.
Apple will officially present the project with an exhibition at Kulturhuset between 20 February and 5 March.
Here is Expressen’s film about the plans.