Bank collaborations give Apple Pay a boost. 800,000 Bank of America customers added 1.1 million cards to the mobile payments service from late October to the end of 2014.
Bank of America broke the numbers of Apple Pay adopters in its fourth-quarter earnings, and has been heavily promoting Apple’s payments protocol with TV commercials and ATM screen ads, Macworld reported.
Apple Pay now supports cards that represent 90 per cent of credit card transactions in the US. The tech giant is also bringing more retail partners on board with its payments offering. Save Mart Supermarkets in Northern California and Nevada can offers Apple Pay. The grocery chain also accepts Google Wallet and Softcard payments, which use the same NFC technology.