Beijer Bygg new head sponsor for Swedish Hockey League

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Beijer Byggmaterial AB has closed a sponsorship deal with the Swedish Hockey League (SHL).

The agreement covers the main sponsorship for the next three seasons.

Beijer Building Supplies has signed a sponsorship agreement with the Swedish Hockey League, SHL. The agreement means that Beijer Building becomes the main sponsor and industry-exclusive partner of SHL and the clubs involved in the SHL. The cooperation will commence during the season 2014/2015 and extends over a total of three seasons. The sponsorship is part of the Beijer’s national marketing initiative aimed to consolidate Beijer’s position as Sweden’s most stable home improvement chain.

”As an industry exclusive partner of SHL, the initiative also provides us with a platform to develop other activities to continue to engage with SHL”, said Jonas Ahnve, Marketing Director at Beijer Building.