Big sales fall for Stockmann after Crazy days

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The Stockmann Group’s sales in April were down by 23.5 percent on the previous year at comparable exchange rates.
The change of the days of the Crazy days campaign is the main reason, as sales fell by 46.3 percent in Finland.
Lindex had its best performance in eastern Europe.

Euro-denominated sales were down by 26.1 percent. his year the Crazy days campaign was held in March, instead of April as in the previous year. In March 2015, the Group’s sales were up 17.0 percent at comparable exchange rates due to the timing of the campaign.

Withdrawing from the own electronics product category also affected the sales negatively.
Stockmann Retail’s sales were down by 30.1 per cent at comparable exchange rates. Euro-denominated sales were down by 32.5 per cent. In March, Stockmann Retail’s sales increased by 41.6 per cent in Finland due to the Crazy Days campaign.

In international operations, sales were up 2.5 percent at comparable exchange rates. Euro-denominated sales were down by 7.5 percent due to the weak rouble.

Lindex’s sales were up 1.1 percent at comparable exchange rates with the best performance in the eastern Central Europe. But due to currency effects, euro-denominated sales were down by 2.6 per cent.

From April onwards, the Fashion Chains division includes only Lindex, since Seppälä was divested on 1 April 2015.

Sales (exclusive of VAT) in April

4/2015
EUR mill.
Change-% 1-4/2015
EUR mill.
Change-%
Stockmann Retail, Finland 43.8 -46.3 216.0 -8.6
Stockmann Retail,
international operations
41.7 -7.5 96.8 -18.8
Stockmann Retail, total 85.5 -32.5 312.9 -12.0
Lindex, total 51.2 -2.6 177.5 -3.7
Operations in Finland, total 49.1 -46.0 247.6* -9.7
International operations, total 87.8 -7.0 258.2* -11.9
Stockmann total 136.9 -26.1 505.8* -10.8

* Includes Seppälä until 31 March 2015.
Change-%: change compared with the corresponding period of the previous year.