Bilka is looking for a new and stronger communication platform and has invited four agencies to get their take on a platform that aims to sharpen the hypermarket chain’s profile and total communication.
The selected agencies are Envision, Spring, 727 and Brandhouse, all of which are old acquaintances in Danish Supermarket, writes Huset Markedsføring.
Bilka newly appointed marketing manager Alice Monberg who puts no secret that the agencies just been selected on the basis of their long-standing knowledge of retailing.
”We are not looking for a new agency, but looking for a solution that sharpens our profile and foster the values that are associated with being a hypermarket, Alice Monberg tells Hused Markedsføring.
Bilka is expected to reach a decision before the summer.