Bilka set to offer mobile payments in all hypermarkets

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As the first Danish grocery chain, Bilka will offer customers paying with MobilePay in all the chain’s 18 stores from Thursday.

”Customers have a hard time believing that it really is that easy”, says Steffen Skov Larsen, project manager at Danish Supermarket.

 

The Danish mobile payment model has aroused interest far beyond its borders. Føtex on Nordre Fasanvej, which was the first Copenhagen store with MobilePay, has been visited by both journalists and retail people from Germany, China, Spain, England and Finland, which have visited to see how MobilePay works in practice.

”They have all been mighty impressed by how easy and fast it is. People get really pleasantly surprised, and sometimes they have to try several times because they have a hard time believing that it really is that easy”, says Steffen Skov Larsen, project manager at Danish Supermarket.

Now Bilka  introduces MobilePay in all of its department stores from Thursday, 18 June to be the first chain in Denmark to cross the finish line.

Chain Manager Mark Nielsen considers it a natural step for Bilka, which is already using new technology in the stores and on the web shop.

”Bilka has taken the technological strides in terms of e-commerce and omnichannel where shop merges with the physical store. We use infrared technology to support our max-2-in-queue-concept, and all Bilka hypermarkets are equipped with self-scanning boxes. Of course we are also the first Danish grocery chain that can offer mobile payment in all stores,” said Mark Nielsen.

The MobilePay solution that is rolled out is currently developed in cooperation between Dansk Supermarked and Danske Bank and was launched on 11 March 2015.

According to Bilka director Mark Nielsen many customers already use their mobile phone to price check, recipes and shopping list when shopping. Therefore, the phone is always at hand when the customer reaches the checkout.

”It is just as easy and intuitive to use MobilePay at checkout, as it is to transfer money to a friend, and in the grocery store Horsens, which already runs the solution, we can see that it is both young and old who pulls the phone forward when they have to pay.”

”It is still only a limited number of customers who use MobilePay, but the number will probably get higher, as people get used to using it in several stores,” thinks Mark Nielsen.

MobilePay is today used by over two million Danes. The expected annual activity currently serves 50 million payments and 12 billion DKK in revenue.