Biltema targets small city locations

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Swedish Biltema makes an impression wherever the chain opens a department store. Now two small Swedish municipalities, Nässjö and Avesta, has made an agreement with the chain.

”The important thing for us is that we can establish ourselves in a good position. We need to be where the traffic is,” says Anders Selfors, establishment manager, Biltema.

On Thursday Nässjö Municipality decided to sign land use agreements with the expanding department store chain, which from 2012 has gone from 24 stores to 41 in the country.
“It is gratifying that Biltema establishes in Nässjö. It is positive both for the labor and trade. We welcome them here, “says Anci Magnusson, Mayor of Nässjö.
Biltema will build a 7,000-square-meter store in Nässjö.

Söräng roundabout, where thousands of cars pass daily along Route 40, is an attractive area for new stores. With the high throughput of traffic, this became a natural choice for Biltema.

An equally large department store at the Dalahästen junction becomes Avesta’s single largest trading establishment ever.

“We are very pleased that Biltema choose to establish themselves here in Avesta. They have one of Sweden’s strongest brands and will complement the trade offer in Avesta in a very good way, “says Lars Isacsson, Mayor, Municipality of Avesta.

Biltema establishing themselves in smaller towns has created opportunities for Avesta.

“It was important for us with the Biltema placing both to complement the Dalahästen trading and fit into Åsbo’s recreation area. We believe that the efforts now taking place in parallel at the trading area and the outdoor and sports area makes both areas even more exciting and attractive, “says Lars Isacsson.

The detailed planning development of both sites is expected to be completed in about a year, which probably means the construction work starts in 2017.

Biltema has 126 stores in the Nordic countries, of which 41 in Sweden.

Dalahästen trading and recreation area outside Avesta.

Dalahästen trading and recreation area outside Avesta.