Britney Spears designs danish lingerie

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American popstar Britney Spears launches a new lingerie and sleepwear collection in collaboration with Danish Change.

‘The Intimate Britney Spears’ includes both feminine lingeries, kimonos and relaxing sweaters. It will be launched at an event in New York in September and can be purchased in all of Changes more than 180 stores worldwide.
”We are thrilled to build a global lingerie brand with Britney that will offer luxury to all women at affordable prices. With our expertise in quality and sizes and Britney’s vision for the collection, we are sure that there is something for everyone”, says founder and CEO of Change, Claus Walther Jensen, in a statement.
”Every woman should feel confident and beautiful in everything she puts on. My vision for The Intimate Britney Spears is to create pieces that are sexy, luxurious, and comfortable at the same time. I am excited to introduce this collection because I feel that we accomplished exactly that”, says Britney Spears on her website.
Change was established as a manufacturing company in 1995 by Claus Walther Jensen and Gitte Breil, but the last 13 years it has also driven retailing. The chain has owned and franchise-operated stores in Europe, North America and Middle East.