Bubbleroom recruits new CEO from H&M

      Comments Off on Bubbleroom recruits new CEO from H&M

Ville Kangasmuukko is the new CEO of the fashion site Bubbleroom. He has previously been responsible for H & M Online’s expansion into the UK and the US.

Founder and former CEO Svante Tegnér will continue as brand manager.


In his new role, Ville Kangasmuukko will have an overall responsibility to strengthen growth further and continue the seamless trade-venture launched last spring with Bubblerooms physical stores.

“It is very pleasing that we have succeeded in recruiting Ville, and we have every confidence that he will help us to continue to develop Bubbleroom one of Sweden’s most innovative, relevant and appreciated fashion company,” says Freddy Sobin, president and CEO of Consortio Fashion Group AB (CFG).

Ville Kangasmuukko has also been responsible for the expansion and business online such as Cheap Monday, Monki, COS, Weekday and & Other Stories.

“It feels very inspiring and it’s an honor to take over responsibility for Bubbleroom. I have long followed Bubblerooms journey, as they have always been known for their creativity and for being at the forefront of raising the customer experience online. ”

Bubbleroom founded in 2005 as an online store for fashion and was acquired in 2008 by CFG. In recent years the company has expanded with four physical stores in the Swedish market.