Byggmax might be forced to change it’s name if it decides to enter Denmark.
The small company with 12 employees in Rødding in South Jutland can jeopardize the Swedish building and hardware discount giant Byggmax to entry the Danish market, according to Børsen.
Danish Bygmax says it can not accept that the Swedish chain calls itself Byggmax on the Danish market.
Swedish Byggmax CEO Magnus Agervald recently told ScandinavianRetail.com they have no plans entering the Danish market, even though its rumored, according to Børsen.
Now the paper writes that the Swedes have discreetly approached the Danes to discuss the name-problem.
The only difference between the two names is a ”g” less in the Danish brand-name. The company, which sells building materials and furniture online is termed a Bygmax.
The holder of the Danish Bygmax, Flemming Elgaard says to Børsen that he will not accept that the Swedish chain calls itself Byggmax on the Danish market. He is even working on an expansion in Sweden, where he also may call themselves something else.
Magnus Agervald claims that UK, Poland and Germany are on Byggmax agenda. No other countries.