Online sales are estimated to represent 20 percent of the European car parts market in 2020.
Now, the Nordic market gets more consolidated as Bythjul.com-owner Mobivia acquires the Nordic online leader Skruvat.
Mobivia Groupe is a French European market leader in maintenance and equipment for vehicles of various brands. The Group is present in 16 countries (France, Spain, Portugal, Italy, Belgium, Austria, Romania, Poland, Russia, Argentina, Morocco, Algeria, Sweden, Norway, Finland and Denmark).
18 months ago, Mobivia acquired Bythjul, a Scandinavian specialist in online sales of tires and wheels. With the acquisition of Skruvat.se Mobivia Groupe consolidates its position in the Nordic countries and its international presence.
“Skruvat is a stable company with strong growth. This acquisition enables us to strengthen us in three key areas: our digital strategy, our presence in the Nordic countries and our range of technical parts.” says Olivier Melis, director of Mobivia Groupe and development manager.
“We want to create synergies between the Group’s various brands, such as Bythjul, which is a very good complement to Skruvat in terms of both customers and product range.”
Skruvat was founded in Sweden in 2008 by two entrepreneurs, Roberth Risberg and Peter Jakobsson, and is today the leading e-retailer of parts and accessories for cars in Sweden, Norway, Finland and Denmark. The company has experienced double digit growth.
The company also has a network of 2,000 auto repair shops whose services it provides within the concept Screwed & Ready.
”We are very pleased to join the Mobivia Groupe. This partnership will open up new product categories for us and allows us to take advantage of interesting synergies, such as procurement. It allows us to continue to develop Skruvat’s sales in all our markets and strengthen our position as market leader in the Nordic region. “