Bauhaus changes its Swedish tv-commercial concept. Out goes the family. In comes the Hollywood actor Peter Stormare. “Peter is probably Hollywood’s best handyman. He simply plays the role of himself, “says marketing… Read more »
The past two years Lindex has involved employees as models for the Bra-volution campaigns. This year, they asked the customers to be underwear models. 6 women out of 700 applicants… Read more »
The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll… Read more »
(Updated with guest tweets) Lidl’s alternative Nobel banquet, named Lebon, in Stockholm seems to have been a success. 1300 guests, many of them sending out happy reviews on social media,… Read more »
How will Lidl repeat the marketing success of ”Restaurant Dill”? Now the question has an answer: A live pop-up alternative Nobel party for 1300 guests with Masterchefs and all revenues to cancer… Read more »
Ikea tried a new commercial ad in the Stockholm subway, using the interactive possibilities making all signs work together – starting on a command from bypassers.
Backstreet Boys has left the warehouse series commercial from Netonnet. But the rest of their company stays in their seats to listen to an old Swedish Eurovision song. ”We want to… Read more »
The trend among retail chains to pick and modernize former super hits goes on. Now Kappahl releases a remake of The Roxette’s The Look from then 80’s to go with… Read more »
To make a cross over female cashiers and leave only a male uncrossed is discriminating. Finnish Advertising Ethics Council, operating under the Chamber of Commerce, has now given Byggmax a… Read more »
The biggest competitors complained. Now Rema 1000 stops using the slogan “the country’s lowest prices” – as it can not be proven.
Coop Sweden is launching a new advertising concept in a campaign called “the eco-effect”. In the center stands the family Palmberg testing eating organic food instead of their usual diet.
The Swedish Coop-commercial with in-store situations won’t survive for a fourth year. New Marketing Director Björn Larsson has chosen to replace it.
Eurosko is found guilty of sexist advertising. “Girls want pretty and girly shoes” and “Boys want shoes they can play in” announces children’s interests in a stereotypical manner that is inconsistent… Read more »
Several heavy advertising buyers within the Swedish retail reschedules their media strategy and invests substantially more in digital channels. Bauhaus will this year invest 40 percent of the total budget primarily… Read more »
Hornbach’s tv-commercial became a viral success. Now the Swedish branch imports the concept. ”The commercial has been a hit around Europe but the idea was never that we would run… Read more »
Actor Hans Mosesson stepped out of Sweden’s best known Ica-store Sunday after 512 weekly episodes in the TV commercial as merchant Stig. In stepped opera singer Loa Falkman as the… Read more »
”Stig”, the well known Ica-merchant in the world’s longest tv commercial series, ends his job. But the weekly episodes will go on with a new character. ”I will hand over… Read more »
K-rauta continues its offensive with Finnish characters in the Swedish market. Finnish actor Jarmo Mäkinen is now joined by Finnish singer and sauna proponent Arja Saijonmaa in the new commercial that is broadcasted… Read more »
Two out of three Danish retail companies will advertise on Facebook for Christmas. This according to a new member survey from Dansk Ehrverv. There is a tendency for this year’s… Read more »
German grocery stores know how to make people sing along for Christmas. Both Rewe and Edeka trials unusual ways to market themselves for Christmas. See this mouthful singing or the… Read more »
Volvo won the Swedish ad-competition 100-Wattaren in the consumer category with tv-commercial ”Made by Sweden”. Lidl came second with the three week open restaurant “Dill”.