Category Archives: Advertising

Bauhaus introduces new campaign with Hollywood handyman

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Bauhaus changes its Swedish tv-commercial concept. Out goes the family. In comes the Hollywood actor Peter Stormare. “Peter is probably Hollywood’s best handyman. He simply plays the role of himself, “says marketing… Read more »

Lidl: This is how we’ll use yesterday’s party in our marketing

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The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll… Read more »

Lidl to create live-broadcasted Nobel-banquet for 1300 guests

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How will Lidl repeat the marketing success of ”Restaurant Dill”? Now the question has an answer: A live pop-up alternative Nobel party for 1300 guests with Masterchefs and all revenues to cancer… Read more »

They are Clas Ohlson’s three Nordic commercial faces

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Clas Ohlson adapts a humoristic approach for the new autumn-campaigns. In short documentary films, actors Ingemar Raukola, Tom Bertling and Halvor Bakke will showcase products and solve everyday challenges.

Swedish retail giants mark switch to digital advertising

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Several heavy advertising buyers within the Swedish retail reschedules their media strategy and invests substantially more in digital channels. Bauhaus will this year invest 40 percent of the total budget primarily… Read more »

K-Rauta puts Arja Saijonmaa in the sauna singing her Eurovision song

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K-rauta continues its offensive with Finnish characters in the Swedish market. Finnish actor Jarmo Mäkinen is now joined by Finnish singer and sauna proponent Arja Saijonmaa in the new commercial that is broadcasted… Read more »