Category Archives: Marketing

Elkjøp and Elgiganten reports new record sales – from new products

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Elgiganten in Sweden announces that Black Friday was the start of a record strong Christmas, with sales growth of 5 percent, more customer visits and a higher customer ratings than… Read more »

Lidl: This is how we’ll use yesterday’s party in our marketing

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The Nobel party is over. But for Lidl it has just begun. An entire marketing budget was hanging on to yesterday evening being a great success. The marketing manager Caroline Forsshéll… Read more »

Lidl to create live-broadcasted Nobel-banquet for 1300 guests

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How will Lidl repeat the marketing success of ”Restaurant Dill”? Now the question has an answer: A live pop-up alternative Nobel party for 1300 guests with Masterchefs and all revenues to cancer… Read more »

Stockholm’s premium shopping street to offer one-hour home delivery

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Bibliotekstan, Stockholm’s premium shopping district, will from today until Christmas eve offer home delivery within an hour from the local shops. ”We are pleased to collaborate with urb-it and see… Read more »

First social supermarket for surplus food to open in Copenhagen

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New rules from the Danish Environment and Food Ministry opens up for WeFood – Denmark’s first store with surplus food. “Precisely the rule-simplification, we have been waiting for,” says Secretary General of DanChurchAid Birgitte… Read more »

Elkjøp sold for 25 million first night of Black Friday

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Despite server capacity problems within the Elkjøp Group at the start of Black Friday – the Norwegian online sales reached 25 million NOK from bedtime to breakfast.

Coop caught cheating Sweden’s leading price study

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Every year, Swedish pensioners’ organisation, PRO, performs a nationwide consumer price survey, receiving much attention. It has often been argued that the stores lower their prices temporarily to appear cheaper than they… Read more »

Retailer to offer hotel concept with walk-in-closet

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Stockholm hotel Clarion Collection Hotel Tapto will be the first in the world to offer two rooms with filled up walk-in closets. Room guests can try out the latest fashions and pay… Read more »

Norway’s shopping centers chose Kicks as best retailer of the year – and Strømmen as best shopping centre

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Cosmetics chain Kicks were Thursday named this year’s retail chain under the Shoppingcenter’s Conference in Bergen. This year’s shopping centre is Strømmen Storsenter – and best centre management team can be… Read more »

Stockmann to outsource space to Musti & Mirri – gets pet grooming services

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Stockmann believes pet supplies chain Musti & Mirri will serve the Helsinki flagship’s customers better. That makes it the fifth partner to move in as a large shop-in-department store solution, following Expert, Hamleys, Bonnier… Read more »