The introduction of a new blogger for PoP (Polarn O Pyret) caused a shitstorm and now she gets fired after just a few days. PoP’s customers did not like that she’s criticized… Read more »
[smartslider2 slider=”1″]’ A year after the big deal – now Elgiganten officially rebrands their Phone House stores in Sweden. For seven weeks, the chain will grow by 79 stores and take the… Read more »
Many Nordic retailers gets involved in refugee-aid these days. Convience chain Pressbyrån, took a great stand on Wednesday by switching signs on their biggest store and donating the whole sales… Read more »
Åhléns launches a new sports and wellness concept for women. Barbro Bobäck, gold medalist in the Veteran World Championships in Athletics and the world’s fastest 71-year-old will be the face of the… Read more »
Coop Sweden invests a billion SEK in converting all chain concepts to three Coop-sizes. On top of that, Coop will once again try to communicate a large price drop –… Read more »
Expert launched its new large concept Power in Denmark two weeks ago, as a completely new concept. But the competitors are not impressed. ”We’ve seen it before”, say Elgiganten and… Read more »
Zalando launches a new pop up-concept for both consumers and professionals. “With The House of Now we want to present international and Scandinavian fashion in a creative and innovative way… Read more »
Bauhaus invests more to attract Nordic B2B-customers. The aim of the new Swedish campaign is primarily to increase awareness of Bauhaus Corporate service. But Marketing Director Johan Saxne says the goal… Read more »
Backstreet Boys has left the warehouse series commercial from Netonnet. But the rest of their company stays in their seats to listen to an old Swedish Eurovision song. ”We want to… Read more »
The trend among retail chains to pick and modernize former super hits goes on. Now Kappahl releases a remake of The Roxette’s The Look from then 80’s to go with… Read more »
Coop’s logotype is used to trick Internet users to giver out information about themselves. Now Coop Norway is taking actions against fake campaigns from information collectors. ”We have mapped out three… Read more »
Jack & Jones has signed a deal with the Australian department store chain Myer to open shop-in-shops this summer and autumn. ”An extremely good opportunity for Bestseller to gain foothold… Read more »
To make a cross over female cashiers and leave only a male uncrossed is discriminating. Finnish Advertising Ethics Council, operating under the Chamber of Commerce, has now given Byggmax a… Read more »
Copenhagen mall Fisketorvet is once again opening up for aspiring entrepreneurs to win a free storespace inside the mall. Last year’s winners, Capstore, are still doing well.
DIY chain Silvan has been fined with a 100,000 DKK fee after given consumers false information about the normal price. The size of the fine reflects that it is not… Read more »
Lidl Sweden takes a new grip to strengthen its brand by releasing their own food magazine today. KÄK, meaning grub, will follow Lidl’s season campaigns to lift its Swedish labels.
The biggest competitors complained. Now Rema 1000 stops using the slogan “the country’s lowest prices” – as it can not be proven.
Now, the first customers will definitely notice that Coop bought Ica’s grocery business in Norway. ”We are shaping the “new” Coop. The competition is very tough, but our discount chains will be cheaper,”… Read more »
S Group is stepping up the price war on food in Finland. Now the lower prices campaign of Prisma hypermarkets is expanded to all 453 S-Market stores. “Now we can… Read more »
Coop Sweden is launching a new advertising concept in a campaign called “the eco-effect”. In the center stands the family Palmberg testing eating organic food instead of their usual diet.
The follow up of the Animal Planet campaign with collect cards in Føtex, Bilka and Salling is so popular that the first four weeks has handed more than 55 million cards and… Read more »
Jewelry chain Pandora seems to have hit the spot with their new commercial. 5,000 viewers per minute are looking at children confirming their bonds to their mothers. ”The film spreads… Read more »