Category Archives: Marketing

Elgiganten launches conversion of 79 Phone House stores

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[smartslider2 slider=”1″]’ A year after the big deal – now Elgiganten officially rebrands their Phone House stores in Sweden. For seven weeks, the chain will grow by 79 stores and take the… Read more »

Convenience chain changed signs for refugee aid

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Many Nordic retailers gets involved in refugee-aid these days. Convience chain Pressbyrån, took a great stand on Wednesday by switching signs on their biggest store and donating the whole sales… Read more »

World’s fastest 71 year old to front Åhlens campaign

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Åhléns launches a new sports and wellness concept for women. Barbro Bobäck, gold medalist in the Veteran World Championships in Athletics and the world’s fastest 71-year-old will be the face of the… Read more »

They are Clas Ohlson’s three Nordic commercial faces

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Clas Ohlson adapts a humoristic approach for the new autumn-campaigns. In short documentary films, actors Ingemar Raukola, Tom Bertling and Halvor Bakke will showcase products and solve everyday challenges.

Danish electronic giants: ”There is nothing new about Expert’s Power-concept”

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Expert launched its new large concept Power in Denmark two weeks ago, as a completely new concept. But the competitors are not impressed. ”We’ve seen it before”, say Elgiganten and… Read more »

Nordic payments providers under one roof

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Bambora – a Nordic payments solutions group was launched today. Several established payments solutions hope to offer a simplified product cutting off as much administration and bureaucracy as possible.