Category Archives: Marketing

Bestseller goes for 5,000 sqm stand during fashion week

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Bestseller Fashion Group has invited over 1,500 domestic and international wholesale customers to the event Bestseller United Cph during fashion week in Copenhagen 28 to 31 January 2015. All 14 brands… Read more »

K-Rauta targets Swedish customers with Finnish Sisu

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K-Rauta relaunches its customer club after an internal and external review. Digital membership application, multi-club price offers and heavier discounts are some of the news. In connection with the new… Read more »

Elgiganten to ”stop screaming” in new marketing concept

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Elkjøp Group invests 20 million in new advertising concept for the entire Nordic region, which is primarily designed to be branding and tone down the sales message. ”We have been… Read more »

Swedish retailers nominated as World’s best

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Scandinavian Retail is high ranked in the world. Among the nominees for World Retail Awards is H&M, IKEA and the Swedish Lidl-campaign for Dill restaurant. But some of the most interesting… Read more »