Last night the first season of “She’s got the Look”, the modeling contest for women over 35 years of age was settled. KappAhl see that investments like this have a… Read more »
Zoo village is the first online merchant to offer customers in Stockholm, Gothenburg and Malmö same day deliveries. ”The trend in e-commerce is towards ever faster deliveries, higher demands on… Read more »
For three weeks, Westfield Stratford in London has offered their visitors a scary experience for Christmas. The Hidden House, built up on the event arena, is based on the brother’s Grimm’s… Read more »
Bestseller Fashion Group has invited over 1,500 domestic and international wholesale customers to the event Bestseller United Cph during fashion week in Copenhagen 28 to 31 January 2015. All 14 brands… Read more »
Musti & Mirri with 126 stores takes a shortcut through social media when it comes to market research. It is very successful since the pet industry chain gains more market… Read more »
Two out of three Danish retail companies will advertise on Facebook for Christmas. This according to a new member survey from Dansk Ehrverv. There is a tendency for this year’s… Read more »
German grocery stores know how to make people sing along for Christmas. Both Rewe and Edeka trials unusual ways to market themselves for Christmas. See this mouthful singing or the… Read more »
The Bread & Butter show in January won’t be cancelled, but take place in one hall only. This was confirmed by the show’s managing director Karl-Heinz Müller.
Stylepit has to pay a huge fine for sending out spam – the second largest in Denmark so far. The company thought it had permission to send out text messages –… Read more »
H&M has released its hyped Christmas video with Lady Gaga and Tony Bennett where they are performing “It Don’t Mean A Thing (If It Ain’t Got That Swing)”. But it’s… Read more »
K-Rauta relaunches its customer club after an internal and external review. Digital membership application, multi-club price offers and heavier discounts are some of the news. In connection with the new… Read more »
Giftcards are getting more popular for each Christmas. Citycon now launches a new shopping centre gift card for making payments in seven shopping centres and over 700 stores. The card… Read more »
Specsavers switches media agency in all Scandinavian countries. The new agreement with OMD will be valid from year end.
Bosse Elfgren turns 60 next week. He won’t be unnoticed. Lidl has made him the face of their latest campaign against prejudices by naming their milk to “Bosse’s milk” after… Read more »
Lina Söderqvist, Björn Borg, is the Marketing Manager of the Year 2014 in Sweden The Marketing Manager of the year award is based on five criteria that have been the guiding… Read more »
Elkjøp Group invests 20 million in new advertising concept for the entire Nordic region, which is primarily designed to be branding and tone down the sales message. ”We have been… Read more »
Scandinavian Retail is high ranked in the world. Among the nominees for World Retail Awards is H&M, IKEA and the Swedish Lidl-campaign for Dill restaurant. But some of the most interesting… Read more »
It’s not allowed to call yourself Jensen, even if that is your name. Jensens Bøfhus won the case against Jensens Fiskrestaurant
No surprise ICA and IKEA are Sweden’s strongest brands in their category. But even Elgiganten, Statoil and Kjell & Co can call themselves that.
Mats Liedholm has been appointed marketing director of ICA Sweden and will take office from 1 January 2015. He is currently president of the company distributor Valora Trade.