Clas Ohlson launches a concept called ‘From here to sustainability’ to create a dialogue with the company’s customers about sustainability. Using green speech bubbles both in stores and on the webpage, Clas Ohlson will highlight products classified as products for a more sustainable lifestyle.
Clas Ohlson’s goal is that the share of products for a more sustainable lifestyle represent at least 12 percent of sales by 2020, an increase from today’s 6 percent.
“Our sustainability work is continuous and encompasses everything from finding more efficient transportation solutions to offering products with a lesser environmental impact. The ‘From here to sustainability’ concept is our way of showing our customers how we are determined in participating in this journey together. We want to show how one can make a difference by making more sustainable choices in the everyday life,” said Åsa Portnoff Sundström, head of sustainability at Clas Ohlson.
Some of the products included are eco-labelled tea lights, cleaning products, indoor paint, batteries and LED lighting from NorthLight.
Also Clas Ohlson’s comprehensive spare parts range is included in the ‘From here to sustainability’ concept.
Clas Ohlson says spare parts sales has risen by 50 percent annually in the past two years.