Colorama’s own floor range boosted new supply-record

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Colorama, the largest paint retail chain, reports a record within the chain’s own supply.
Purchases to 170 local Colorama stores from contracted suppliers increased by 8.4 percent compared with 2014, and passes for the first time ever a billion SEK.

“It is obviously great when a billion SEK has been an internal goal for long. It’s great to see that the local stores is getting more products from the Colorama chain selections, says Fredrik Hansson, CEO of Colorama.
Among the categories, floor accounted of one of the largest increases by 25 percent. Even the most important category of paint increased by 8 percent and continues to account for about half of the total purchases.
”It’s really great to see an increase in the flooring segment where we launched our first own range of flooring during the year which largely forms the basis for the increase. For us it is a testament that the local shops have great confidence in our products,” says Fredrik Hansson.