Today is Black Friday – which might get its big Nordic breakthrough this year.
One third of all purchased Christmas gifts so far this year are purchased online.
PostNord’s Christmas survey this autumn showed that by now has every Swedish already bought one or more gifts – and that e-commerce increases by 20 percent compared to last year.
In the United States, this day after Thanksgiving counts as the start of Christmas shopping season – the so-called Black Friday. This concept was introduced in Scandinavia for real last year and is believed to get its big break this year.
“Although Christmas shopping has been going on for a while, Black Friday really marks an escalation in the intensity of Christmas shopping. Last year 360 0000 customers visited the shop tat Komplett.no and over 30,000 products were sold. This year, we expect further growth, so for us this has become the main trading day of the year, “says Anton Hagberg, commercial director of Komplett.no.
And it’s the consumer electronics chains that launches the American shopping hysteria hardest.
“Black Friday is really a golden opportunity to do their Christmas shopping. We expect an incredible punch in all channels and almost half a million visitors only online during the day. My guess is that Black Friday is going to be one of the strongest trading days, “says Niclas Eriksson, CEO of Elgiganten in Sweden.
Several chains have also added “Cyber Monday” – the following Monday when e-commerce reaches its peak. Media Markt, for example, who tried Black Friday last year.
“We know it will not suit everyone queuing in our stores so therefore we have chosen to let our Black Friday concepts apply online. If Black Friday gets a sneak start to the holiday shopping season so is Cyber Monday is definitelythe first opening in the advent calendar, ” says CIO Anna Sjödin.