Coop Denmark introduces one of the world’s most successful concepts in food over the past 10 years, Italian Eataly.
First it will replace Irma as the big market in the department store Illum in Copenhagen, combining supermarket with eateries. It is expected to open around Christmas.
Eataly was established in Turin in 2007 by the passionate entrepreneur Oscar Farinetti. The intention was to do Italian quality food and culture available to more.
Since then it has expanded in Italy, combined with bookstores, and opened large stores in New York, Tokyo, Sao Paulo and many other cities in the world. Oscar Farinetti has been traveling around the world spreading the idea of the Eataly concept while speaking of food as making love
With the partnership with Coop Eataly opens for the first time in Scandinavia. It will be a combination of premium supermarket, restaurant and Italian culture.
“We are proud that Eataly has chosen Coop as a partner in Denmark. Their philosophy matches the food agenda we have worked with over the past two years perfect. The alliance will turbocharge our goal to develop Danish food culture communities about the good meal and offer better raw materials for our customers.”
Eataly opens in Illum, where Irma is operating today. It closes on May 22, after which the craftsmen starts an extensive rebuilding. Irma is currently negotiating about another location in central Copenhagen.
Eataly CEO Luca Baffin says he is thrilled about opening an Eataly in Copenhagen, one of Europe’s gastronomic centers and in Illum, one of the city’s best locations.
”We will introduce our concept including restaurant, market and education with high quality food for the first time on the Danish market. Guests will have the opportunity to enjoy traditional Italian food like pasta, pizza, authentic Italian sausage and cheese, coffee and ice cream and we will offer the opportunity to choose from a large selection of wines, olive oils, cheeses, sauces, pasta, meat – always with respect for the relationship between price and quality,” he says.
Eataly Copenhagen will also provide cooking schools and has chosen the theme “Italian home” as a family place, marking a friendly, cozy and hospitable environment.
”In Italy, we have successfully worked with Coop Italia for more than 10 years, and based on this experience we have chosen Coop Denmark, which combines the pursuit of the good products and respect for customers. They are definitely the best partner to bring Eataly to Denmark,” says Luca Baffin.
Youtube provides several videos from Eataly-units in USA and italy: