Crazy days caused crazy sales increase in April

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The Stockmann Group’s sales in April were up by 26.8 percent as the annual Crazy Days campaign in Finland was held in April, instead of March as in 2015.

Combining March and April sales were down 5.9 percent. Fashion chain Lindex increased by 3.2 percent.

Stockmann Retail’s sales in continuing product areas and businesses were up 57.5 percent due to the Crazy Days campaign.

In Finland, sales were up 77.0 percent due to the campaign’s timing. Sales were down by 3.3 percent in the Baltic countries. When combining Stockmann Retail’s sales in March and April, sales were down by 5.9 per cent in total.

Lindex’s sales were up 3.2 percent at comparable exchange rates. Sales increased particularly in the main markets of Sweden, Norway, and Finland. Euro-denominated sales, excluding Russia, were up 0.2 per cent.

Stockmann’s total sales in April 2016 were 125.3 million EUR, including Hobby Hall and Lindex stores in Russia. In April 2015, sales were 136.9 million EUR, including also Russian retail operations, Seppälä and discontinued product areas in department stores.

Sales (exclusive of VAT) in April

EUR mill.
Change-%* 1-4/2016
EUR mill.
Stockmann Retail, Finland 58.2 77.0 151.3 -8.3
Stockmann Retail,
international operations
10.2 -3.3 29.1 -4.6
Stockmann Retail, total 68.4 57.5 180.5 -7.8
Lindex, total 50.1 0.2 179.3 3.5
Group, Finland, total 63.9 67.2 170.8 -7.5
Group, international operations, total 54.6 -1.1 188.9 2.6
Stockmann Group, total* 118.5 26.8 359.8 -2.5

*Continuing product areas and businesses i.e. excluding Russian retail operations, Seppälä, Hobby Hall, Stockmann Beauty, the airport store and the product areas the company has withdrawn from in department stores (electronics, books, sports equipment, toys and pet supplies).