The customer club cards in one app, Loyo, is now offered by over 100 Swedish retail chains. Over 80,000 consumers have thus moved the cards from the wallet to their smart phone. Among the Swedish chains that have joined are Guldfynd, Intersport, Siba, Hornbach and Gulf and over 20 shopping centers.
The app Loyo from Resurs Bank aims to make it easy for consumers to collect their customer clubs in the mobile. The point of Loyo is to strengthen the loyalty between consumers and the brands they choose to shop with and join in.
By using Loyo. the customers can register the purchase, receive offers and benefits digitally, apply for cards and credit, pay and get membership in the connected customer clubs . One year after the launch of Loyo more than 80,000 of the chains’ customers have chosen to join the service.
The connected shopping centers in Sweden offers current balance and expiry date of their gift cards – plus regular offers.