Dagrofa becomes main supplier for Nemlig.com

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Online supermarket Nemlig.com lets Dagrofa do its purchasing negotiations.

“We get the same conditions as other Dagrofa-chains”, says Nemlig-CEO Stefan Plenge.

Dagrofa has for several years been cooperating with nemlig.com, but with the new agreement Dagrofa will be main supplier to the online supermarket. The enhanced cooperation with Dagrofa ensures Nemlig.com improved purchasing conditions in competition with Danish Supermarket, Coop and the other players in the market.

“We are very pleased that we can now announce our new partnership with Dagrofa. The agreement gives us great opportunities to fulfill the great potential that is in the grocery shopping online. Cooperation with Dagrofa gives us buying conditions in line with the other chains in Dagrofa Group and strengthens our position as market leader in the online grocery market”, says Stefan Plenge, President. Director of nemlig.com.

Dagrofa will now negotiate all vendor contracts for nemlig.com with the exception of the online supermarket specialty shops.

“We are pleased with the new agreement with Nemlig.com. The collaboration, which means a greater volume for Dagrofa and better purchase for Nemlig.com, can contribute to growth for both parties. Nemlig.com has a strong offer, and we look forward to follow the trend”, says Per Thau, CEO of Dagrofa.