Dagrofa recruits new communications director

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Dagrofa has recruited Jan Helleskov as new communications director.

The former Bang & Olufsen director will have overall responsibility for the company’s internal and external communications, including the management of their own media, the press and social channels.

Jan Helleskov (50) comes from a position as Director of Communications & PR at Bang & Olufsen. Previously Helleskov among other things, worked as communications director at Magasin du Nord and Republic of Fritz Hansen.

“Communication and positioning becomes an increasingly important factor in the retail industry, and with Jan Helleskov’s accession, we ensure strategic weight of this action. Additionally, his extensive media handling and PR execution both at home and -abroad will undoubtedly be a significant gain for the Group, “says Peter Hiort-Lorenzen, Executive Vice President of Business Development, HR and Communication in Dagrofa.

“Dagrofa with its central position in the daily groceries market is a really exciting company that through its strong brands have contact with a large proportion of the Danes, “says Jan Helleskov.

He starts his job in Dagrofa August 1st.