Danish food chains have found new marketing managers – in the building trade.
In recent days, Bilka and Føtex recruited from Silvan and XL Byg.
51-year-old Alice Monberg will handle one of Denmark’s biggest marketing budgets as a marketing manager for Bilka. She comes from XL Byg.
“Alice has great insight into retail. She has broad experience in marketing and sales management which means that she can help Bilkas marketing strategy both salgsrettet and operationally, “says Bilkachefen Mark Nielsen in a press release.
At the same time Dansk Supermarked hires Susanne Christensen as the new Senior Brand Manager for Føtex. She will be responsible for brand positioning and longer-term activities. Christensen has been almost ten years been at Silvan as Marketing manager.