In 2014 rose Danish Supermarked revenue to 57.074 billion DKK (56.857 2013).
Earnings before interest and tax (EBIT) remained at 2.402 billion DKK (2.401).
“It is still cheaper to be a consumer in Denmark, but also harder to be the retailer,” says CEO Per Bank
”Profit for the year is another step in the direction of achieving our ambition to become a leading retailer in all our concepts in terms of customer satisfaction, financial performance and employee satisfaction. Across Føtex, Bilka, Netto and Salling we can continue to invest in the business, so we are constantly doing something extra for our customers,” comments CEO Per Bank.
Important marks in 2014 was Salling Funds repurchasing the company in 2014, Netto’s re-introduction in the UK market and complete implementation of SAP across the five countries it operates in. In relation to all three activities have been associated significant extraordinary costs that the other operating in 2014 managed to compensate.
Other strategic implementations are expansion of the franchise agreements with Starbucks and Carl’s Jr and MobilePay was introduced in Starbucks, Click & Collect rate increased significantly with the possibility to send and retrieve packages with SwipBox as part of the buildup on Bilka.dk and Netto that introduced the first 24-hour open grocery stores in Denmark.
”With Salling Funds repurchase of the shares of Danish Supermarket it was ensured that we remain a Danish company. Our independence provides a strong foundation for future development so that we also in the years to come can contribute to growth, jobs and the best shopping experiences,” says Per Bank.
To business.dk, Per Bank says discount remains the main focus. Therefore, Dansk Supermarked investments in 2014 has mainly been in the areas that give customers cheap groceries.
“It is still cheaper to be a consumer in Denmark, but also harder to be the retailer,” says Per Bank, referring to the aggressive price competition – not only in Denmark but throughout Europe.