Dansk Supermarked recruits Amazon-director for e-commerce upgrade

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Former Apple and Amazon director Kenneth Nielsen is the new Group Digital Director at Dansk Supermarked.
From now on e-commerce will be a separate business area for the discount giant.
”The digital platforms has become a key business area for Danish Supermarket”, says CEO Per Bank.
Kenneth Nielsen comes from a position as director of Kindle Offline UK from Amazon, and prior to this he has been responsible for Apple International’s sales in particular Eastern Europe and the Baltics. Now he will be in charge of an area where Danish Supermarket recent years has achieved significant growth.
”Kenneth comes with strong international experience with digital customers, multichannel, growth and development. The digital platforms has become a key business area for Danish Supermarket, and we must continue the significant growth we’ve experienced in this field in recent years. I am sure that Dansk Supermarked with Kenneth on board will maintain and expand the special position we have in the market”, says CEO Per Bank.
Dansk Supermarked says in an announcement that the Danish market for e-commerce continues to experience significant organic growth with plenty of room in the market for expansion. That, combined with Denmark as a digital pioneer and Danish population’s passion for making a good deal online, make that Kenneth Nielsen sees great potential for Danish Supermarket, as he looks forward to contributing to repay.
”There are still great opportunities – including being the first mover in the Danish online market, which is more fragmented than in many other countries. Our multichannel approach is uniquely positioned to provide customers with an even stronger deal than today. It is such an exciting development to be part of that I did not hesitate to say yes when the opportunity presented itself”, says Kenneth Nielsen.
Kenneth Nielsen now replaces Amazon’s European headquarters in Luxembourg with Aarhus and Dansk Supermarked October 1st.
By contrast, the Dansk Supermarked Group CFO, Chris Nicholas, has for personal reasons decided to leave the company to join a job in Australia towards the end of the year.