Discount chain Netto will have a new country director in Denmark after summer.
44 -year-old Brian Seemann Broe returns to Danish Supermarket and Netto with a very strong knowledge of Scandinavian food retailing. He previously served a total of 19 years in the Danish Supermarket as store manager and district manager followed by a two-year term as Director of Operations in Netto Sweden and five years as Director of Sales in Netto Denmark before a detour to Coop, where he last two years have been Sales and portfolio director of SuperBrugsen .
CEO Jeppe Dahl Jeppesen, will become purchasing manager for fresh in Danish Supermarket from August 1.
“With Brian, we have been able to pick up a really strong director back to Netto. I am sure that he can develop the concept even further and strengthen our profile. Jeppe has done a superb job in Netto and further established the chain as the most visited and popular in Denmark. In the future, all Danish Supermarket customers will benefit from his skills, so it is good news for the group”, says Netto-director Claus Juel-Jensen in a statement.