Elgiganten is converting Phonehouse stores to be integrated with the chain.
At the same time, the former Phonehouse management is converted to key positions in the Swedish market leader.
Johan Järnliden has been appointed Marketing Manager for Elgiganten.
Johan succeeds Eddie Hernandez who continues in Elkjøp Group in the role of Nordic Marketing Director. Johan comes from Phonehouse, where he was Marketing Director since 2003. Before that he was Nordic Marketing Manager at Forex.
He says Elgiganten, which today is one of Sweden’s strongest brands, still has great potential for developmen.
”My goal is to improve the preference for Elgiganten further positioning ourselves as much more than a company with great range and low prices. We want to distinguish ourselves and win customer confidence through a strong overall offering low prices, high quality service, personal advice and inspiration regardless of which channel the customer chooses to meet us in and it will be the basis for all our communications future”, says Johan Järnliden.