Elgiganten makes new logo official in Sweden

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Tomorrow, Tuesday, Elgiganten’s new logo is launched in all Swedish stores and in all communication.

Over the past six weeks, all stores have been upgraded, interior and exterior, under the new graphic profile and with the new service and service concept KnowHow.

The KnowHow-concept is one of Elgiganten most important investments in many years, which aims for better solutions and services for customers.

“Over time we have also developed our view of the customer. Today, we are driven by a very strong customer focus and the new logo gives a much better picture of our vision and our daily work, “says Niclas Eriksson, CEO at Elgiganten Sweden. “Our new logo is inspired by the mathematical symbol for” greater than” and basically means that we will exceed customer expectations both in terms of price, choice and service,” says Niclas Eriksson.