Expert flagship store first to move in with Stockmann

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Today Expert opened it’s new flagship inside the Stockmann department store in Helsinki.

”We expect it to be our best selling store,” said CEO Mika Aro.

Expert has introduced its Nordic cobncept to Finland during this spring with openings in Helsinki and Tampere, but the opening in the classic Stockmann house is special. A jewel in the crown.

This week  CEO Mika Aro told Helsingin Sanomat that it has the highest rent of all Expert stores, but that  Expert also expects it to be the most selling.

”Stockmann’s department store is known as the best retail location in whole Finland. We are also leading in bringing the big specialists back to the city centres. And Expert focuses hard on e-commerce and multichannel to give the best customer experience,” he said in a statement.

For Stockmann this is the start of a new strategy. If Expert works out well, we-ll see more new partners inside Stockmann’s department stores. Also in the Helsinki store.

Property director Björn Teir tells Helsingin Sanomat there will be remarkable changes the coming three years.