Never before have so many brands established themselves on the Swedish market. This according to the report Destination Nordics from JLL that was released today.
”There is high pressure on the Swedish market and foreign players are looking for store locations like never before,” says Martin Lindgren, Head of Retail Agency at JLL Sweden.
Stockholm is a springboard for retailers moving into the Nordic region and has the highest incidence of international retailers compared to their Nordic colleagues, followed by Copenhagen, Oslo, Malmö, Gothenburg and finally Helsinki.
Copenhagen is home to some more retailers in the luxury segment than the closest competitor Stockholm. Oslo, Helsinki and Malmö comes next.
Interest in attractive locations, particularly in Stockholm, Gothenburg and Malmö among international stakeholders has never been greater than in 2015.
In particular, the capital attracts and international icons such as Michael Kors, Apple and Victoria’s Secret are already established in Stockholm. The development also looks set to continue during the following year. According to the report Destination Nordics we can see several reasons behind the resurgence of Sweden.
”First, we have a situation where the Nordic economies are much more stable than for example in southern Europe, and the situation is notoriously extremely volatile if we look eastwards. In Sweden there is a curious audience who are often familiar with foreign brands thanks to frequent travelers so companies see many advantages to a Sweden-establishment,” says Martin Lindgren, Head of Retail Agency at JLL Sweden.
Copenhagen is the most expensive city to rent shop located in the international and luxury brands, followed by Oslo and Helsinki. Stockholm is expected to see the highest rental growth until 2017.