The largest discount store in the Nordic region, Gekås in Ullared, is now also on track to become the largest shopping center in Sweden.
According to Swedish Shopping Centre Directory, only Kungens Kurva outside Stockholm beats it when it comes to turnover.
HUI Research, in collaboration with Datscha and Nordic Council of Shopping Centers (NCSC) has completed the annual survey of Swedish shopping centers and commercial areas called “Swedish Shopping Centre Directory”.
Although this year’s survey reveals a stagnant number of shopping centers and commercial areas, the positive growth continued in terms of turnover and the space. The number of shopping centers and retail parks amounts to 357 units (358 in 2014). An example of a shopping center that has fallen out of the survey is the former department store PUB in Stockholm, which is being rebuilt from city mall to ta hotel at street level. A shopping center that has arisen is Gallerian in Strömstad, inaugurated during the summer.
The phenomenon Gekås in the small town of Ullared in Halland county now pinches second place from Barkarby and is actually chasing Kungens Kurva as Sweden’s largest trading area, according to the directory.
The survey shows that a large proportion of the growth in retail goes to big trade areas and regional centers located near major cities or in states that benefit from cross-border trade.
”Large commercial areas, combined with shopping centers and Ikea stores as well as shopping centers with strong grocery retail remains the winner in the battle for customers,” says Tobias Rönnberg, project manager for this year’s survey and consultant at HUI Research.
The presentation of the survey next week will also feature the restaurant industry’s sales and market share in shopping centers and commercial areas on a nationwide level. Also commercial services are included in this year’s survey.