Gothenburg the new hotspot for retail establishment

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2.4 million square meters of new retail space in shopping centers and retail areas are planned in Sweden.
This represents 14 Mall of Scandinavia or like the entire e-commerce would be converted into physical retail.
Especially great is the interest in Gothenburg, according to a survey of shopping centers and commercial areas carried out by HUI Research.

Nordstan shopping center in central Gothenburg.

Nordstan shopping center in central Gothenburg.

In collaboration with Datscha and the Nordic Council of Shopping Centers (NCSC), HUI has completed an updated inventory of planned development projects relating to the Swedish shopping centers and commercial areas, called “Swedish Shopping Centre Directory”.
The survey shows that the large county of Västra Götaland is the metropolitan region where most new retail space is planned.
Right now there are plans for about 700 000 square meters of new retail space. Stockholm County is not far behind with 570 000 square meters. In Skåne, however, is only about 200 000 square meters planned.

For each municipality, Gothenburg wins the battle for new development projects.

“Gothenburg is now a hot market for new commercial projects and several projects are already being implemented. In the whole country is primarily the existing trade clusters scheduled to grow by expanding, ” says Tobias Rönnberg, project manager for the SSCD and consultant on HUI Research.

Totally the country’s property owners plan for over 2.4 million square meters of new retail space. Of these, 1.4 million square meters are planned to be completed by 2020.  The projects are in various stages of development with varying probability to be completed.

”It is far from all scheduled commercial projects that will ultimately be realized. We have calculated the probability and estimates that 54 percent of all projects, ie 1.3 million square meters will become a reality,” says Tobias Rönnberg.