Hamleys beat Madcooperativet at World Retail Awards

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Coop Denmark’s central station concept Madcooperativet was nominated for best store concept of the year at the World Retail Awards.

But Hamleys’ Moscow-store was the jury’s favourite.

Alibaba, the Chinese e-commerce giant, was named ‘Retailer of the Year’ at the World Retail Awards. The Jury noted that the group has changed the face of consumer behaviour in China, whilst also making its presence felt on the global stage. The judges commented that through constant innovation across all its operations, from supply chain to payment systems and financial services, Alibaba has pursued growth and created new ways to serve customers.

Primark’s CEO Paul Marchant was presented with the outstanding leadership award, and the business also scooped the retail transformation and reinvention award. Primark was singled out for the consistent success of the business, including its international expansion, and delivering spectacular financial metrics, whilst overcoming any challenges in each market they have entered.

Marks & Spencer’s ‘For every milestone’ advertising campaign was voted the best campaign of the year. The campaign was commended for its well targeted approach and the appeal of the humorous, heart touching stories which combined with product benefit very clearly.

JD.com, which was voted e-commerce retailer of the year, was acknowledged to be a retailer in the truest tradition. Despite operating in a hugely competitive market against a major rival, JD.com demonstrates fantastic agility meeting customers’ needs and delivering authentic products.

Toy store Hamleys was awarded Store design of the year for its new shop, Hamleys World in Moscow. With a completely immersive and experiential environment the Moscow store has moved beyond simple sales and has become a ‘destination’ shopping experience for the whole family.

Madcooperativet, Coop’s special concept at Copenhagen Central Station, was one of the nominees. Behind the concept was In-house Concept design team and Cada design. The other nominess were, Rose Biketown in Munich, Markthal in Rotterdam, Galeria Melissa in London. and Rockar in Bluewater, UK.

“This has been another outstanding year with exceptional standards set by the finalists in all the categories. We are delighted at the number of entrances in each category, and the ultimate winners are all fantastic examples of the diversity, and constantly evolving nature, of retailing.” said Ian McGarrigle, Chairman of the World Retail Congress.