Stockmann presented a new tenant on Wednesday.
The department store chain has signed a letter of intent with London toy-icon Hamleys, the oldest toy shop in the world, to open in Stockmann’s Helsinki flagship premises as a tenant.
The store will open in November 2015 on the department store’s 6th floor and will offer a selection of toys, opportunities for children to play, toy demonstrations as well as regular experiences.
Hamleys and Stockmann are also looking into cooperation possibilities in Stockmann’s other department stores in Finland from 2016 onwards.
“We are very proud to introduce Hamleys to our customers. Hamleys is a legend in its field and the new store and unique concept will bring new experiences and fun for both children and their parents,” said Björn Teir, Director of Real Estate at Stockmann.
Stockmann began its cooperation with Hamleys back in summer 2014 in Russia, where a Hamleys toy shop was opened in the Nevsky Centre in St Petersburg. The launch of the first Hamleys shop in Finland at Stockmann is a continuation of this successful partnership.
“We are very excited to be partnering with Stockmann to bring the magic of the Hamleys brand to the children and families of Finland” said Alasdair Dunn, Deputy CEO of Hamleys.
Hamleys Nordic franchise operations, run by Kids retail, with stores in Denmark, Sweden and Norway went bankrupt last year. New operator, Hscan Aps, re-opened three Copenhagen stores, and the stores in Oslo, Stockholm-Nacka and Malmö.