Siba is investing in health trend – with a personal message from CEO Susanne Ehnbåge.
”I have focused on my health and feel better than ever”, she says.
The person-related marketing as previously CEO Fabian Bengtsson stood for seems to continue with his successor Susanne Ehnbåge.
In a press release, she talks about how much she likes to run and how she justified it by referring to the “practical and stylish” fitness & hälsoprylarl will now be in hemelektronikedjans stores.
“I have focused on my health and feeling better than ever. This is a natural development of our range as home creeps into several aspects of our everyday life, “writes Siba CEO Susanne Ehnbåge.
This also means that Siba sharpens fight with sports chains about the health trend.
“We believe that many products in our catalog including from Fitbit will be big sellers fitnessegmentet. We see that the future trend is for it to be built in heart rate monitor strap to avoid strap around your chest. In the fall, our customers will be able to choose from over 30 different pieces of fitness bracelet depending on needs, says Susanne Ehnbåge.