H&M Home expands further in Sweden.
The fifth store with a special Home-profile opens next spring at Erikslund Shopping Center in Västerås.
The H&M Home store comes as an expanded retail space of about 1,000 sqm next to the existing H&M store. H&M also announce that several other concepts will be added at the same time.
“We look forward to offering our customers in Västerås our H & M Home range and we are excited to continue expanding our interior design concept in more places in the country. H & M Home combines interior and fashion with a wide range of textiles and furnishings for home and follows H&M’s business concept of “fashion and quality at the best price,” says Martino Pessina, Country Manager H&M Sweden.
H&M Home was first launched in February 2009 and is offered in selected markets through online shopping and in selected H&M stores. In Sweden the flagship store at Drottninggatan (Stockholm), the store at Kungens Kurva (Stockholm area) and the store in Norrköping is offering H&M Home so far. In September 250 sqm H&M Home will be added to the store at Hornstull in Stockholm.
Totally, H&M’s got 144 stores in Sweden.