H & M goes all in in the Mall of Scandinavia.
All new concepts will be housed in a 4,000 square meters flagship.
In addition, Cos and & Other Stories take the step into the shopping center.
H & M’s big bet in the Mall of Scandinavia means an additional 5500 square meters of fashion, lifestyle and beauty. In addition, H & M including H & M Home and the new venture, H & M Beauty, customers can also look forward to & Other Stories and COS, an effort that is unparalleled in Scandinavia.
H & M Beauty is launched in autumn 2015 and will feature a wide range of make-up, body and hair care quality in specially engineered designs.
“With our new store in the Mall of Scandinavia, we are part of an exciting marketplace where customers can discover our full line, which feels incredibly fun!” says Martino Pessina, Country Manager of H & M Sweden.
Cos currently has 117 stores in 26 countries worldwide but this means the initial establishment in a Nordic shopping center.
”Our strong collaboration with H & M continues to generate great shops and contributes to a customer experience beyond the ordinary. Their unique establishment in the Mall of Scandinavia, with spearheads Cos and & Other Stories, clearly shows that what we create something customers never experienced before,” says Lars-Åke Tollemark, Managing Director Nordic of Unibail-Rodamco.
Cos was launched in 2007. & Other Stories opened its first store in 2013.