H&M to land on 19 percent increase in full year’s sales

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H&M’s preliminary total sales for 2015 went up by 11 percent in local currencies. But November was a weaker month due to mild weather and lower than the market’s expectations.

In the financial year 2015, i.e. 1 December 2014 to 30 November 2015, H&M Group’s sales including VAT increased by 11 percent in local currencies.  Converted into SEK, sales including VAT amounted to  209,921 MSEK (176,620) for the full-year, an increase of 19 percent.

The H&M group’s sales including VAT increased by 4 percent in local currencies in November 2015 compared to the same month last year. Sales in November were negatively affected by the unseasonably mild weather in North America and in many of the H&M group’s large sales markets in Europe.

In the month of November 2015, the H&M group opened 117 (74) new stores net. The total number of stores thus amounted to 3,924 on 30 November 2015 compared to 3,511 on 30 November 2014, an increase of 413 stores.

In the fourth quarter of 2015, i.e. during the period 1 September to 30 November, sales including VAT increased by 9 percent in local currencies. Converted into SEK, sales in the fourth quarter, increase by 14 percent.