Hunkemöller sets goal of 50 Swedish stores

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Lingerie brand and chain Hunkemöller targets a larger expansion in Scandinavia.

During 2016, 10 new stores are set to open with a goal of reaching 50 stores in Sweden in 2019, writes handelstrender.se.

”We have set ambitious plans for our expansion and look forward to progress on the Swedish market and find new positions, both in shopping centers and in the inner cities,” says Soren Thomsen, retail manager at Hunkemöller in Scandinavia, to Handelstrender.

Hunkemöller also invests in the online business – and an app that provides geo-based messages and includes both product scanner and digital membership card.