Ica appoints pharmacy specialist as Head of business areas

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The management domino in Ica Group continues. Tony Holmberg, appointed as new CEO of ICA Special, will be succeeded by chain manager and former pharmacy specialist Fredrik Söderberg as Head of Business Areas and thus all of ICA profiles, and becomes a member of ICA Sweden Management.


Fredrik Söderberg has been the business manager for ICA Nära in just over two years, following the role of CEO of the pharmacy chain Medstop. Fredrik has also worked many years in Apoteket AB, where he developed self-care range. Before that Fredrik worked for several years in the ICA Group, including EMV, store development and store consultancy and also in stores.

”Fredrik Söderberg is a committed leader with a strong entrepreneurship and I am pleased that he accepted this new challenge. He has an interesting background the ICA Nära profile has under his leadership turned its sales development,” says ICA Sweden CEO Anders Svensson.

Fredrik will take up his role on January 18, in conjunction with Tony Holmberg beginning his new assignment.