Ica in collaboration with Wayne’s coffee

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Ica does not only open in-house cafés with Starbucks.

On Monday, Wayne’s Coffee moved in with Ica Supermarket on Kungsholmen in Stockholm.

”Café, restaurant and shop slips more and more together. This is the first collaboration between Ica and Wayne’s Coffee, and it will certainly open the door to expanded cooperation with several Ica retailers,” says Ica retailer Richard Lindholm.

Wayne’s Coffee increased its presence in Stockholm and opened a new inhouse café on Monday with Ica Supermarket on Kungsholmstorg 12 in Stockholm.

 

”It feels good to increase the rate of establishment in Sweden and the Nordic countries. This opening is special because it is the first in the form of an in-house concept together with an ICA retailer. It feels good to offer Kungsholm residents a fresh café, which renews the marketplace,” says Mats Hörnell, Wayne’s Coffee’s Country Manager Sweden.

The café is located inside the Ica store on the ground floor right next to the entrance and with seating areas downstairs.

”Café, restaurant and shop slips more and more together. This is the first collaboration between ICA and Wayne’s Coffee, and it will certainly open the door to expanded cooperation with several ICA retailer,” says Ica retailer Richard Lindholm.

The partnership also means that Ica Supermarket will sell Wayne’s Coffee assortment of coffee beans and cold-pressed juices.