Ica lowers loyalty card rates

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Ica bank lowers its interest rates on the customer card after massive criticism.

”We’ve listened to the reactions,” says CEO Marie Halling.

Anyone who used the credit on Ica’s loyalty card with credit  has been paying 15 percent interest – an interest size that as compared with quick loans and angered loyal customers.

“We’ve listened to the reactions that arose in connection with the interest rate, on Ica customer cards with credit. We have decided to reduce the interest rate in the second month from 15.45 per cent to 9.95 per cent, ” writes ICA Bank’s CEO Marie Halling in an email to the Swedish newspaper Svenska Dagbladet who noticed it.