ICA recruits new Marketing director from supplier

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Mats Liedholm has been appointed marketing director of ICA Sweden and will take office from 1 January 2015.

He is currently president of the company distributor Valora Trade.


”Mats Liedholm has extensive experience working with both the sales and marketing of strong brands. He is a highly experienced leader and a team player, which is important  in managing and developing ICA’s marketing and branding”, says Anders Svensson, CEO of ICA Sweden.

Mats Liedholm will enter by January 1, 2015 . Currently he is president of distributor Valora Trade, and he has previously worked as Marketing director at Spendrups, and in several different roles within Kraft Foods, including Gevalia and Marabou.

”I am very happy about the opportunity to work with one of Sweden’s most popular brands. I have had much contact with ICA in my career and I know what strength there is in the model with independent retailers, together with competent central organization”, says Mats Liedholm.

Mats succeeds Håkan Sjöstrand who is leaving ICA Sweden in November.